---
title: What is a Report?
description: Learn how to read a LocalOptics performance report — understand your GBP impressions breakdown, GeoGrid rankings, local posts, search keywords, and organic keyword ranking data to track and improve your Google Business Profile performance.
---
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1. [Local Optics Knowledge Base](https://clientportal.localoptics.com/knowledge-base?hsLang=en)
2. [Dashboard](https://clientportal.localoptics.com/knowledge-base/dashboard?hsLang=en)
3. [Report](https://clientportal.localoptics.com/knowledge-base/dashboard?hsLang=en#report)
# What is a Report?
**📍 Where to find it: Top navigation bar → Reports → select a report**
#### **What Is a LocalOptics Report?**
A LocalOptics report is an automatically generated performance summary for a single location, covering a specific time period. It compares your current period against the previous period — so you can immediately see whether performance is improving, declining, or staying flat.
Reports can be delivered by email on a weekly or monthly schedule and can be white-labeled with your own branding for client delivery.
💡 Good to know: Every report shows two time periods side by side — the current period and the previous period — along with a percentage change for each metric. This makes it easy to spot trends without having to do any manual calculations.
#### **Report Header**
At the top of every report you'll see:
For example: **Mar 22, 2026 – Mar 28, 2026 VS Mar 15, 2026 – Mar 21, 2026** means the report is comparing last week against the week before.
⚠️ Note: Insights in the report may slightly differ from what you see inside LocalOptics because report data is always calculated in UTC time zone.
---
#### **Section 1 — Views Breakdown**
The Views Breakdown section shows how many times your Google Business Profile was seen — broken down by device and surface. Each metric shows the current period value, the previous period value, and the percentage change between them.
**Reading the change indicators:**
- A positive percentage (e.g. +75%) means performance improved compared to the previous period
- 0% means no change
- A negative percentage means performance declined
---
**Section 2 — Local Posts**
This section shows your Google Business Profile post activity over the reporting period, displayed as a line chart comparing the current and previous period.
---
#### **Section 3 — Maps Search GeoGrids**
This section shows the GeoGrid for your location during the reporting period. If a Scheduled GeoGrid is linked to this report configuration, the GeoGrid map will appear here showing your rankings across the area.
**If the GeoGrid shows "No data for this range"** This means no GeoGrid was run for this location during the reporting period. To include GeoGrid data in future reports, make sure a Scheduled GeoGrid is set up and linked to this report configuration.
---
#### **Section 4 — Keyword Rankings**
This section tracks your website's organic search rankings for specific keywords over time. Rankings are shown from oldest on the left to newest on the right — giving you a clear view of whether your keyword positions are improving.
Rankings are broken down into three columns:
| Column | What it tracks |
| --- | --- |
| Local | Your ranking in Google's local search results |
| Organic | Your ranking in standard Google Search results on desktop |
| Organic Mobile | Your ranking in Google Search results on mobile |
If a keyword shows **No Data**, it means your website was not detected ranking for that keyword during the period.
💡 Next step: Not sure how to set up a report? Check out the How to Create a Report article to configure your report schedule, properties, and white label settings
- [Getting started](https://clientportal.localoptics.com/knowledge-base/getting-started?hsLang=en)
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- [Report](https://clientportal.localoptics.com/knowledge-base/dashboard?hsLang=en#report)
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