What Are GBP Stats?
GBP Stats are performance metrics pulled directly from your Google Business Profile. They show you how many people are seeing your business on Google, how they're finding it, and what actions they're taking after they find it.
Think of these stats as your business's visibility and engagement report — they tell you whether your profile is working hard for you or whether there's room to improve.
📞 Call Clicks The number of times a customer clicked your phone number to call your business directly from your Google Business Profile. This is a strong signal of customer intent — someone who clicks to call is ready to engage.
🌐 Website Clicks The number of times a customer clicked the website link on your Google Business Profile to visit your website. Use this alongside your website analytics to understand how much traffic Google is sending you.
🧭 Direction Clicks The number of times a customer clicked "Get Directions" on your profile. This is a strong local intent signal — it means someone was actively planning to visit your physical location.
👤 Business Contacts The total number of times customers initiated any form of contact with your business through your Google profile. This is a combined metric that captures all direct engagement actions in one number.
🖥️ Desktop Maps Impressions from customers who found your business on Google Maps while using a desktop or laptop computer. These users tend to be doing research or planning ahead rather than searching on the go.
📱 Mobile Maps Impressions from customers who found your business on Google Maps while using a mobile phone or tablet. This is often the largest category for local businesses — most people search for local services on their phones, frequently while they're already out and about.
🖥️ Desktop Search Impressions from customers who found your business in Google Search results on a desktop or laptop. This includes appearances in the local three-pack or Knowledge Panel during a desktop search.
📱 Mobile Search Impressions from customers who found your business in Google Search results on a mobile device. Given how dominant mobile search is today, a high Mobile Search number is a strong indicator that your profile is well-optimised for the most common way people search.
Need Help?
If you're unsure what your stats mean for your specific business or want guidance on how to improve them, reach out to the LocalOptics support team through the platform.